Introduction
TryAnyOutfit (“we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you use our mobile application, website, and any related services (collectively, the “Services”).
By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use our Services.
Information We Collect
Account Information
When you create an account, we collect your email address, display name, and profile picture through our authentication providers. If you sign up via a social login (Google or Apple), we receive the profile information you have made available through that service.
Content You Provide
When you use our AI virtual try-on and image generation services, we collect:
- Photos you upload: Selfies, full-body photos, and outfit images you provide for virtual try-on processing.
- Generated outputs: The AI-generated images resulting from your try-on requests.
- Text prompts and instructions: Any optional styling instructions you provide (e.g., “Top only”, “Sleeves rolled up”).
- Wardrobe saves: Images you choose to save to your in-app wardrobe.
Payment Information
We store a customer identifier and transaction records (amounts, dates, subscription status, credit balance). Payments are processed by Apple (App Store), Google (Google Play), and RevenueCat. We do not store your credit card number, bank account details, or full payment information.
Usage Information
We collect information about how you interact with our Services, including:
- Features used (virtual try-on, face swap, custom edit)
- Categories browsed and searches performed
- Generation history and timestamps
- Subscription and credit usage
Device and Technical Information
We automatically collect your device type, operating system version, app version, IP address, and device identifiers when you access our Services.
Onboarding Preferences
During onboarding, we collect your style preference (women’s or men’s clothing) and optional avatar photos (selfie and full-body image) to personalise your experience. These are stored locally on your device and in your account profile.
How We Use Your Information
We use the information we collect to:
- Provide our Services: Process your images using our AI technology to deliver virtual try-on results.
- Process payments: Manage your subscriptions, credits, and one-time pack purchases.
- Personalise your experience: Show relevant outfit categories and suggestions based on your style preferences.
- Send service communications: Transaction confirmations, generation completion notifications, and product updates.
- Improve our Services: Analyse usage patterns to enhance features and fix issues.
- Detect fraud and abuse: Enforce our Terms of Use.
- Provide customer support: Respond to your inquiries and resolve issues.
What We Do NOT Do With Your Data
- We do NOT use your photos or generated images to train AI models. Your content is processed solely to fulfil your requests.
- We do NOT sell your personal information to third parties.
- We do NOT share your photos with advertisers or marketing partners.
- We do NOT use facial recognition to identify you outside of the virtual try-on processing.
How We Share Your Information
We share your information only with the following categories of service providers, solely to operate our Services:
- Authentication providers (Firebase Authentication): Receive your email, name, and profile information to manage your account and enable secure sign-in via Google, Apple, or email.
- Payment processors (Apple App Store, Google Play, RevenueCat): Receive purchase information necessary to process transactions and manage subscriptions. These providers act as independent data controllers for payment data.
- AI processing infrastructure (Google Cloud Platform): Your uploaded images and text prompts are processed on our cloud servers to generate virtual try-on results. Processing is transient — images are automatically deleted within 72 hours and are never used for AI model training.
- Cloud hosting and storage (Google Cloud, Firebase): Host and store your account data, generation history, and saved images on our behalf.
- Push notification services (Expo Push Notifications): Receive your device push token to deliver generation completion notifications.
- Analytics services: Receive anonymised usage data to help us understand how our Services are used and to improve them.
We may also share your information:
- To comply with applicable laws, legal processes, or government requests.
- To protect the rights, property, or safety of TryAnyOutfit, our users, or the public.
- In connection with a merger, acquisition, or sale of assets, in which case you will be notified of any change in ownership or use of your personal information.
Cookies and Tracking Technologies
Mobile Application
Our mobile application uses standard analytics for service improvement. We do not use advertising cookies or cross-app tracking within the mobile application.
Website
Our website (tryanyoutfit.com) may use:
- Essential cookies: Required for core functionality. These cannot be disabled.
- Analytics cookies: To understand how our website is used. We provide appropriate consent mechanisms in jurisdictions that require them.
Data Retention
| Data Type | Retention Period |
|---|---|
| Account data (email, name, profile) | Retained until you delete your account. |
| Uploaded photos | Automatically deleted 72 hours after upload. Save to your wardrobe before expiry to keep them. |
| Generated images | Automatically deleted 72 hours after generation. Save to your wardrobe before expiry to keep them. |
| Wardrobe saves | Retained until you delete them or your account is deleted. |
| Generation metadata (prompts, parameters, timestamps) | Retained until you delete the generation or your account is deleted. |
| Temporary processing data | Automatically deleted shortly after AI processing is complete. Images are processed on our servers and are never used for AI model training. |
| Payment records | Retained as required by applicable financial regulations. |
| Onboarding preferences | Stored locally on your device and retained until you sign out or delete your account. |
| Push notification tokens | Retained until you sign out, revoke notification permissions, or delete your account. |
| Analytics data | Retained per our analytics provider’s retention settings. |
Uploaded images (including selfies, full-body photos, and outfit images) submitted for AI processing are automatically deleted from our servers within 72 hours of the generation request. Generated result images are retained in your account until you choose to delete them or delete your account.
Account Deletion
When you delete your account:
- We delete your profile information, uploaded photos, generated images, wardrobe saves, and generation history.
- We cancel your subscriptions where technically possible. Subscriptions purchased through Apple App Store or Google Play must be cancelled directly through the respective app store before account deletion.
- We make commercially reasonable efforts to remove your data from third-party services.
- Certain payment records may be retained as required by financial regulations.
- Cached or backed-up copies may persist for a limited time in accordance with our standard data retention practices.
Face Data
TryAnyOutfit processes user-provided photographs that may contain the user’s face solely to generate virtual try-on results. We want to be transparent about how face-containing photos are handled:
What we collect: When you use our virtual try-on feature, you voluntarily upload a selfie or full-body photo of yourself alongside an outfit reference image. The app never captures photos automatically or accesses your camera without your explicit action.
How we use it: Your photo is used for one purpose only — to generate a photorealistic composite image showing you wearing the selected outfit. We do not extract, compute, or store any biometric identifiers such as facial geometry, faceprints, or facial feature vectors. Your photos are processed as whole images, not as biometric data.
What we do NOT do: We do not use your face data for facial recognition, identification, or authentication. We do not build facial profiles. We do not use your photos to train or improve AI models. We do not share your photos with advertisers or data brokers.
Where it is processed and stored: Your photos are transmitted over encrypted HTTPS connections to our servers hosted on Google Cloud Platform. Photos are processed on our secure cloud infrastructure to generate the try-on result.
How long it is retained: Uploaded photos used for AI processing are automatically deleted from our servers within 72 hours of the generation request. Generated result images remain in your account until you delete them individually or delete your account entirely.
Your control: You may decline the photo processing consent prompt at any time, in which case no photos are uploaded. You can delete individual generations and wardrobe items from within the app, or delete your entire account from your profile settings, which permanently removes all associated photos and generated images.
Data Security
We implement appropriate technical and organisational measures to protect your personal information, including:
- Encryption in transit: All communications use TLS/HTTPS encryption.
- Secure authentication: Managed through Firebase Authentication with industry-standard security practices.
- Access controls: Your data is scoped to your authenticated account and is not accessible to other users.
- Secure API keys: All sensitive API credentials are stored server-side and never exposed to client devices.
- Cloud infrastructure: Our backend runs on Google Cloud Platform, which maintains industry-leading security certifications.
In the event of a data breach affecting your personal information, we will notify affected users promptly in accordance with applicable law.
Your Rights
Access and Review
You can view your generation history, wardrobe, account information, and credit balance within the application at any time.
Deletion
You can delete individual generations and wardrobe items from within the app. You can also delete your entire account from your account settings.
Notification Preferences
You can manage push notification permissions through your device settings at any time.
Data Access
To request a copy of your personal data, contact us at support@tryanyoutfit.com.
Region-Specific Rights
- EEA, UK, and Swiss Users (GDPR): You have the right to withdraw consent at any time, request restriction of processing, object to processing based on legitimate interests, request data portability, and lodge a complaint with your local data protection supervisory authority.
- California Users (CCPA/CPRA): You have the right to know what personal information we collect and how it is used, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell your personal information.
International Data Transfers
Your data is processed on infrastructure located in the United States (Google Cloud — us-central1). Our service providers may transfer and process data in other jurisdictions. Where such transfers occur, we ensure appropriate safeguards are in place in accordance with applicable data protection laws.
Children’s Privacy
Our Services are not directed at children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete that information promptly. If you believe a child under 16 has provided us with personal information, please contact us at support@tryanyoutfit.com.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. For material changes, we will notify you via email or a prominent notice within our Services. Your continued use of our Services after any changes constitutes your acceptance of the updated Privacy Policy.
Contact Us
If you have questions or concerns about this Privacy Policy, wish to exercise your data rights, or need to report a data protection issue, contact us at:
Email: support@tryanyoutfit.com
Website: https://tryanyoutfit.com